In response to a D&AD Christopher Ward Brief 2025, the challenge was to turn Gen Z into the ultimate watch advocates.

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This is an academic coursework piece.

In response to a client brief from Dentyl Mouthwash, the goal was to develop a creative brief following the IPA Framework.

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This is an academic coursework piece.​

This project involved developing a strategic communication plan to (re)frame Toby Carvery and encourage behavioural change in response to declining summer sales.

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This is an academic coursework piece.

In response to a client brief from Taylors of Harrogate, I took on the role of a Strategist within a team to develop and pitch a campaign plan proposal.

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This is an academic coursework piece.​

For this project, I created a brand strategy and a simple communication plan to raise awareness of the services offered by the style and image consultancy brand, Jana Arruda.